London, UK – June 11, 2025, 08:58 AM BST – A storm of controversy has erupted around former TOWIE star and Strictly Come Dancing contestant Pete Wicks after he boldly declared “I prefer dogs to people” during a recent interview, igniting outrage among fans and critics alike. The 37-year-old television personality, known for his passion for animal welfare and his role in the upcoming For Dogs’ Sake series, made the statement on June 10 while promoting his work with Dogs Trust, a comment that has since sparked a fierce backlash across social media.
Wicks, who has often spoken fondly of his rescue French Bulldogs Eric and Peggy, reiterated his stance during a radio appearance, saying, “Dogs give unconditional love—people don’t always do that.” The remark, intended to highlight his dedication to animal rescue, was met with immediate pushback. Social media platforms lit up with reactions, with posts found online labeling it as “insensitive” and “arrogant.” One user wrote, “Pete Wicks dismissing people for dogs is a slap in the face to his fans,” while another fumed, “He’s gone too far—dogs are great, but people matter too!” The backlash has been particularly sharp from those who supported him through his Strictly journey, where he reached the semi-finals despite dance criticism.
The controversy taps into Wicks’ long-standing public persona as a dog lover, a trait showcased in his efforts to shut down a dog meat farm in South Korea and his emotional moments on For Dogs’ Sake, where he cried over a cancer-diagnosed rescue dog. However, his latest comment has shifted the narrative, with some accusing him of alienating his human audience. Critics argue it undermines his credibility as a public figure, while supporters defend it as a candid reflection of his values, with one fan noting, “He’s just being honest—let him live.”
Wicks has yet to respond to the outrage, though his team hinted at a possible statement later this week. The incident follows his recent split rumors with Maura Higgins, adding fuel to the media frenzy. As the debate rages, the nation remains divided, with millions weighing whether Wicks’ love for dogs has crossed a line, turning a passion project into a public relations challenge.